“If we compare urban sustainability with aviation history, today the former is where latter was when the Wrights brothers first flew in 1903”


None of the new renewable energy sources, at their present stage, can guarantee that the earth’s energy demand in the post oil era will be met. Urban sustainability is at its embryonic stage.
The R&D process is constant at Amaay!. 20% of our time is exclusively dedicated to research and development in order to maintain our leading position and find new ways we can bridge the gap between dependency and sustainability.


World’s first research and test center on Building integrated wind turbines

Located at the heart of the European Capital, PUMBA is pushing the frontier of the unknown, providing for the first time real data on building integrated wind turbines.

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Positive energy street lamps

Street lamps shall soon produce more energy than they consume, thus contributing to feed tomorrow’s urban smart grids.

By definition, street lights are exposed to the wind and sun, two renewable sources with proven track record of technical efficiency.
Nevertheless instead of feeding the smart grid with green energy, street lights today consume (non-renewable) energy, contributing at their scale to the huge urban environmental footprint.
Although technically feasible, urban legislation and lack of knowledge on the possible alternatives to transform street lights into green energy producing devices act as the main barriers.
At Amaay! we work with public and private players to make this transformation happen.

Sustainable public spaces

Urban landscape is changing at a fast rate and public spaces are no exception.
Open public spaces need to face new challenges beyond contributing to the reduction of the urban environmental footprint. Open and public spaces hold the potential to increase awareness and accelerate the shift our habits badly need.
At Amaay!, we design 21st century public spaces based on 4 pillars: urban landscape, environmental footprint, renewable energy and communication.

Reuse, Renew and Recycle construction material

BRRRussels project
Although office buildings have an average life-span of 70 years, their techniques are replaced every 25 years and their interior every 5. In other words one building generates an equal of 14 buildings of waste in its life cycle.
Re-using, renewing and recycling construction material of office buildings presents a huge opportunity for reducing their environmental footprint while creating jobs and a spurring new economy that gives a second and third life otherwise discarded materials.
Brrrussels Project aims at providing evidence of the social, economic and environmental benefits for city authorities to facilitate the development of this new economic activity through concrete examples.